Selections from the artistic process for the creation of the first poster for XANADU on Broadway. We wanted to create something that paid homage to the original iconic Xanadu poster, but moved away from the film to show the humor and high satire of the broadway production. We wanted it to harken a modern fantasy.
-B. Swibel
Producer on Xanadu
Hear Producer Brian Swibel Talk About The evolution of the Broadway Poster design for Xanadu:
MP3 File
We wanted to create something that was reminiscent of graffiti or street art, which came out of the main character in the broadway production, Sonny, is a street artist. For this we sought out two of the best CD artists in LA.
Dealing with inspiration from the original movie poster was a challenge. The original had become iconic and had a blow up characterization of Olivia Newton John looking directly at the camera. We wanted to respect the original, but we also needed a whole new look for a whole new show.
We took a photo of our star, Kerry, and then turned it over to our brilliant poster creators who took her image and then created an Art Deco-like world behind it in keeping with the fun and excitement of the show. The final result really showed the great joy and inspiration which is what the show is about.
Sam Kiernan phoning Show Buzz fans while driving riving around, getting ready to get back on the road with Gypsy to Modesto CA.
Checking in from Chattanooga TN! It is winter, people have been sick! So understudies abound. We have a really talented cast.
Shout Out from Adam Dulin on Dirty Rotten Scoundrels.
