Hey there, this is B. Swibel from Xanadu on Broadway! This was a cool, fun day.Selections from the artistic process for the creation of the first poster for XANADU on Broadway. We wanted to create something that paid homage to the original iconic Xanadu poster, but moved away from the film to show the humor and high satire of the broadway production. We wanted it to harken a modern fantasy.
We wanted to create something that was reminiscent of graffiti or street art, which came out of the main character in the broadway production, Sonny, is a street artist. For this we sought out two of the best CD artists in LA.
Dealing with inspiration from the original movie poster was a challenge. The original had become iconic and had a blow up characterization of Olivia Newton John looking directly at the camera. We wanted to respect the original, but we also needed a whole new look for a whole new show.
We took a photo of our star, Kerry, and then turned it over to our brilliant poster creators who took her image and then created an Art Deco-like world behind it in keeping with the fun and excitement of the show. The final result really showed the great joy and inspiration which is what the show is about.
